“A new menu………it’s a piece of cake”

Prophetic words indeed……… especially when we realise how many hours we’ve spent brainstorming, planning, discussing, and making menu decisions in our weekly business meetings in the Elizabeth Andrews boardroom.

As Melbourne’s leading corporate caterer, we are always striving to give you the best, so five months ago when we decided to launch a new menu in August of this year, we wanted to incorporate the latest food trends, respond to your feedback, introduce innovative corporate catering solutions and deliver the positive “step up” that Elizabeth Andrews is famous for.

Let’s create a new menu”…… sounds pretty simple doesn’t it? But when you delve a little deeper the process takes on a life of its own………

Here’s the 25 steps in the process:

  1. Brainstorming
  2. Food trends
  3. Client feedback
  4. Focus groups
  5. Recipe trials
  6. (Visit Gym)
  7. Tasting
  8. (Visit Gym)
  9. Food safety analysis
  10. Transportability trials
  11. Menu costings
  1. Print quotes
  2. Menu graphic design
  3. Scripting
  4. Photography
  5. Food styling
  6. Props
  7. Printing
  8. Staff training
  9. Menu launch planning
  10. Launch campaign
  1. Promotional activities
  2. Phase in new menu
  3. Alter website accordingly
  4. Phase out old menu


Travis and the team have been working ‘beaverishly’ to perfect the new food items and make sure they are as good when they get to you as they are when they leave our production kitchen in the centre of Melbourne’s CBD.

We hope you enjoy our new range as much as we have enjoyed putting it together. And of course, we’d love to hear your feedback.

The new menu will be available online from August 4 and you will receive your full colour hardcopy via the post during the last weeks of August.

Now what’s next?……………That’s right the Christmas menu…… Coming soon!